After weeks of teasing fans the east london based rapper officially unveiled his latest venture in luxury street fashion brand 'The Ugliest'.
With the success of his sophomore album 'Big Conspiracy' going to number one on the official charts, the venture is comes as a manifestion of the messages the rapper has been spreading.
EVERYDAY IS ANOTHER OPPORTUNITY TO BE STRONGER THAN YESTERDAY, TO BE WISER, TO BE FURTHER AT PEACE AND OVERSTANDING WITH ONE'S IDENTITY.
The unveiling of the clothing line comes with a range consisting of t-shirts, jackets, silk pyjamas and more, with the clothing line all about finding your identity and individuality. We see Hus’ playful persona shining through in this capsule collection, with long pink ankle-length puffer jackets and silk durags rocked on none other than J Hus sister Iceè tGM.
Check out the fashion film below: