Danielle Bernstein aka WeWoreWhat’s namesake collection has launched at Macy’s. Everything in the 49-piece collection retails for under £100.
Inspired by the pieces she loves to wear every day, the Danielle Bernstein for Macy’s collection features suits, puffy sleeve shirts, and summer slip dresses. For the first time, Bernstein has introduced plus sizes into her designs with sizes ranging from 00-24.
“Much of my childhood was spent shopping at Macy’s in Manhasset. I would speed down Community Drive after leaving high school and scour Macy’s for the newest items and outfits for everything from a high school dance to homecoming football games,” said the fashion influencer. “Danielle Bernstein for Macy’s is my ode to my childhood self, it’s a way to bring my brand to the masses and pay tribute to the girl I was before WeWoreWhat.”
For the campaign imagery, Danielle asked her followers to model her new collection. From a mother pregnant with her second child to a hairstylist and an advertising executive, the images aimed to show that the collection is for anyone and everyone.